As Featured In


Real estate isn’t just about beautiful houses and nice people. It’s a serious business that deals with the most valuable asset most of us will ever own. Unfortunately, the bulk of most people’s knowledge of real estate is comprised of what they watch on House Hunters.
With a well-earned reputation for expertise, fairness, and unrelenting advocacy, Joan has often been called upon for advice, even occasionally by agents from other companies when their own brokers were not readily available or supportive.
As Is: An Insider’s Guide to Real Estate - Download Chapter One!
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Testimonials
Joan Herlong
CEO | Realtor | Author
Joan Herlong is the owner and CEO of Joan Herlong & Associates Sotheby’s International Realty. Over the past three decades, Joan has personally negotiated over 1,000 successful deals and assembled a team that has propelled her business to the top of Greenville real estate.


Learn from a bonafide real estate professional
Guided by the principles of honor, advocacy, and expertise, Joan Herlong’s critical take on the state of her industry should be a wake-up call to buyers, sellers, and practitioners alike to start treating real estate like the high-stakes, deeply personal undertaking that it is.
Addressing audiences of agents, aspiring agents, buyers, or sellers, Joan’s enlightening and entertaining insights hold the power to transform her industry. Real estate stakeholders at every level need to expect more.
