Industry insights from South Carolina’s top seller
Early in her book As Is: An Insider’s Guide to Real Estate, Joan Herlong states, “I speak house.” She understands every aspect of the real estate business.
In this lighthearted and informative book, Joan showcases 30+ years of experience helping home buyers and sellers make educated, informed decisions and wise investments. With hilarious true stories from her life in the real estate trenches, she pulls back the curtain on the real estate “profession,” revealing everything readers need to know about real estate but never thought to ask.
From how to choose the most effective agent, to how your listing price can help to advertise your home, to how to find a house you won’t just fall in love with, but love living in, Joan shares the secrets to navigating the often confusing world of real estate and coming out a winner.
Testimonials
Joan Herlong is a unique breed, not just because she is brilliant, fun, charming and a great competitor, all while being incredibly self-deprecating, but because she has the courage and confidence to do things others won't even consider. For Joan, this is not a choice, she is here to make a difference, and a difference is what she makes. While that might sound like she is so extraordinary that her work can not be replicated, it is in fact the opposite and in "As Is" she'll let you in on how.Read More
Liz Bentley
President / Liz Bentley Associates
Really enjoyable read! Especially loved the personal experiences/stories. This book is a hit.
Nick Sabatine
CEO at Greater Greenville Association of Realtors
Joan provides an insightful, witty, and educational overview of the real estate business. Joan is uniquely qualified to write AS IS based on her extensive experience as a successful broker owner and because of her talent for relating her stories in a thoughtful and humorous way. I could not put it down and will recommend every agent at my company read it as well.
Russ Anderson
President, Briggs Freeman Sotheby's International Realty
If you are in real estate buy this book. Joan Herlong is one of the greatest real estate minds around. You will learn a ton. Plus; her humor is fast , strong, and real. Her sales accomplishments are mind blowing. This book made feel like she is talking to me. It’s so authentic. These pages contain her straight approach to life. Plus; her wit is worth the price.
Leighton Mills Cubbage
Chairman & Co-Founder, Allie Capital, LLC
This book is awesome. I laughed out loud a few times and it was an easy read. I think she has a true knack for writing. It kept me amused which kept my attention. I think some of it could be the fact that I know her but I also think people will get a feel for her humor without knowing her which makes it fun.
Jay McDonald
Production Manager, Prime Lending
Don’t be fooled by the brevity or the single geography, these lessons apply to anyone having, or thinking of having, a career (or merely a transaction) in residential real estate.
Bob Hughes
President, Hughes Development Corporation
Informative, heart warming, hilarious at times. Joan fairly indicts our industry with the spirit of making it better. A must read for new agents and experienced alike. Your work ethic comes through loud and clear. Refreshing and an easy read that puts client service and ethics front and center. It is a wonderful way to preserve your legacy for the children and grandchildren.
Finley Hair
National Director, M&A AdvisoryNational Director, M&A Advisory, WAV Group or Vice President, Realogy Corporation or Chief Operating Officer, Premier Sotheby's International Realty
I’ve known Joan for over 20 years both personally and professionally. She is a consummate professional. I have seen her updating MLS listings on New Year’s Eve while at the beach and everyone else was watching bowl games. Her customers are raving fans, with good reason. She responds to all calls within 24 hours and her phone is never off. This book reflects her experience as well as her wit and savvy. I highly recommend this book to anyone in real estate as well as anyone thinking about getting into real estate.
Jim Sobeck
Managing Member, New South Real Estate Partners, Sobeck Holdings, and Sobeck Investments
If anyone asked me for advice about getting into the residential real estate business, the first thing I would do is hand them this book. You won’t find a more insightful guide to what it takes to make it big in this business. Joan’s rapid-fire bursts of wit and wisdom will keep you compulsively turning the pages, as she walks readers through her proven selling and closing strategies. Page after page this book shows why she’s been at the pinnacle of her profession for the past 30 years. Like a magician pulling back the curtain, Joan shows you all the secrets and tricks of selling homes.
Mark Johnston
Media Executive, President/CEO, Community Journals
As Is: An Insider’s Guide to Real Estate - Download Chapter One!
Whether you’re a buyer, selling, agent, or aspiring real estate professional, Joan Herlong’s book can help you expect more, get more and win in real estate. Fill out the simple form below to download chapter one for free.
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